Privacy Policy

1. Information We Collect

We collect information you provide directly, such as your name, email address, and billing information when you create an account. We also automatically collect certain information about your use of the Services, including log data, usage data, and device information.

When you use the Latitude platform to monitor your AI agents, we process the traces, logs, and telemetry data that you send to our Services. This data is processed on your behalf and in accordance with your instructions.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Services
• Process transactions and send related communications
• Send technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and abuse

3. Limit Sharing

We only share your information in the following circumstances:

• With your consent or at your direction
• To process transactions you initiate
• When required by law or to respond to legal process
• With service providers who act on our behalf (e.g., cloud hosting, payment processing)
• With professional advisers (e.g., lawyers, auditors)
• In connection with a merger, sale, or acquisition of all or part of our business

4. Purpose and Legal Basis

We process your personal information on the following legal bases:

• Contract performance: To provide the Services you requested
• Legitimate interests: To improve our Services, ensure security, and communicate with you
• Consent: Where you have given explicit consent (e.g., for marketing communications)
• Legal obligation: To comply with applicable laws and regulations

5. Security Safeguards

We implement industry-standard physical, electronic, and procedural safeguards to protect your information. This includes encryption in transit (TLS 1.2+) and at rest (AES-256), access controls, and regular security audits. We are SOC 2 Type II certified.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Services. Data retention periods vary by plan (30 days for Starter, 90 days for Pro, custom for Enterprise). We may retain certain information as required by law or for legitimate business purposes.

7. International Data Transfers

We are based in Spain and may transfer your data to countries outside the EU/EEA. When we do so, we use Standard Contractual Clauses (SCCs) and other appropriate safeguards to ensure your data is protected.

8. Your Rights

Under applicable data protection laws, you have the right to:

• Access your personal information
• Rectify inaccurate or incomplete data
• Restrict or object to processing
• Request erasure of your data
• Data portability
• Withdraw consent at any time

To exercise your rights, contact us at hello@latitude.so.

9. Cookies

We use cookies and similar tracking technologies to analyze usage, personalize content, and improve the Services. You can control cookie settings through your browser preferences.

10. Contact

If you have any questions about this Privacy Policy, please contact us at hello@latitude.so or write to us at:

LATITUDE DATA, S.L.
c/Alaba no. 61, 5-2a
08005 Barcelona, Spain

11. Google API Services User Data Policy

Latitude's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.